Project UnMasked: The Story behind HIV/AIDS
is a Corporate Social Responsibility project organized by the final year students of the subject Corporate Communication (IAA 65 and 66 of Institute Advertising Communication Training-IACT).
Project UnMasked, reveals the ‘real’ stories of discrimination and fear experienced by people living with HIV/AIDS. Our aim is to break the stereotypical ideas of the situation, realizing that there are no physical differences between someone who is HIV+ and who is not. Thus, the tagline for the project, “Eradicate Stigma, Asserting Empathy”.
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i think this is a awesome project. i joined a similar project last year as a volunteer (http://www.worldvision.com.my/onelife/)
ReplyDelete*thumbs up*
hey ch3ryl!
ReplyDeletethanks very much!
ooh ya, world vision's One Life! i went to the One Life too. It was great!
This is why we are having this Project UnMasked to help change the perception of the public where the STIGMA of like sharing a cuppa with a HIV/AIDS carrier is a no no..or even shaking hands with them..it's urmm..nah..it's ok..i think a smile with them it's enough.
yeah! this is a serious matter!
AWARENESS is not there...and we are spreading this love to all.
Hope to see you on the 25th April at Jaya One? =)