Project UnMasked: The Story behind HIV/AIDS is a Corporate Social Responsibility project organized by the final year students of the subject Corporate Communication (IAA 65 and 66 of Institute Advertising Communication Training-IACT). Project UnMasked, reveals the ‘real’ stories of discrimination and fear experienced by people living with HIV/AIDS. Our aim is to break the stereotypical ideas of the situation, realizing that there are no physical differences between someone who is HIV+ and who is not. Thus, the tagline for the project, “Eradicate Stigma, Asserting Empathy”.
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